In a new special report, Wharton and the Boston Consulting Group explore how companies need to figure out how to operate in a world where their core markets are developing at radically different paces.
This is an interesting thesis, and will be of varied value depending on the industry, but for any company in the internet and technology businesses trying to bridge the BRIC countries on the one hand and the developed economies on the West on the other, this is an essential read.
My only quibble with the thesis would be the question “is this a two speed world or ten speed world.” Certainly China and the UK are now growing at two different speeds. On the other hand it could also be argued that the pace of market development varies widely among the BRIC countries, to say nothing of the differences among the BRICs, the West, and Africa.
In short, Wharton is taking the first steps in an important direction with this report, helping companies rethink and restructure to address this emerging challenge of globalization. Expect to see more debate along these lines in the future.
- What’s Next When Offshoring Isn’t so Cheap? (blogs.hbr.org)
- Rethinking The BRICs (businessinsider.com)