Professor Eric von Hippel of MIT makes his books readily available online, and perhaps none is more important than Democratizing Innovation. While most analyses of innovation focuses on the innovation process inside the company and inside the lab, von Hippel explains that companies also need to tap their users as sources of innovation.
Looking at how Apple and all of the companies involved with Android are getting their users to drive innovation through apps and widgets is a superb example. To von Hippel’s analysis, the future belongs to the companies that can appropriately bring users into their product development process.
Also available from Amazon here.
- Eric von Hippel and 2.9 million British innovators (ethanzuckerman.com)