China Internet Insights: China E-Commerce, Logistically Speaking

A Deutsche Bank report that formed the underpinning of Alan Hellawell’s comments at the China 2.0: The Rise of a Digital Superpower conference last week.

I don’t agree with all of Hellawell’s conclusions, but I particularly concur with  his suggestion that business-to-consumer e-commerce in China is going to be most successful when brands rely on platform providers rather than trying to build their own sites. Adidas’ recent announcement that it will be partnering with Taobao is an excellent example.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s