A Deutsche Bank report that formed the underpinning of Alan Hellawell’s comments at the China 2.0: The Rise of a Digital Superpower conference last week.
I don’t agree with all of Hellawell’s conclusions, but I particularly concur with his suggestion that business-to-consumer e-commerce in China is going to be most successful when brands rely on platform providers rather than trying to build their own sites. Adidas’ recent announcement that it will be partnering with Taobao is an excellent example.
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